School of Foreign Languages and Trade
MICE Planning & Management |
Training Objectives: MICE Sales Manager, MICE Planner, MICE Project Manager ●To meet the needs in HR for the development of MICE Industry in Guangdong-Hong Kong-Macao Greater Bay Area ●To master the knowledge and technical skills of survey, plan, marketing, design, service and management in MICE Industry ●To be qualified for the technical and management jobs in MICE services, marketing, planning and operation, etc. Core Curricula: MICE Planning, Practical Operation on Display Design, Practice of MICE Marketing, MICE Project Management, MICE Copywriting, MICE English, Practical Training on MICE Process Simulation, Graduation Project, Work Placement |