Recently, a good newswassent from theOrganizing Committee of the German Red Dot Award. The branding system and packaging design works of "The Century-old Brand: Guilin Huang Changdian Calligraphy rejuvenated by new generation of nationalfashion brand" designed by the innovative design team of teachers and students led by Li Fojun, Vice-dean and Distinguished Professor of the School of Art and Design of GZCCC, won the 2022 German Red Dot Award. This is the seventh world famous design award won by the team after winning the 2020 and 2021 German Red Dot Award and four 2021 German IF Awards. It is the first brand upgrading and packaging design project jointly completed by the team with the combined strength from school enterprise partnership. It is also an important achievement of extensive technical services provision and school enterprise collaboration in recent years.

Award certificate and works